Creativity in Tough Times

creative cultivationThe gleam of prosperity in difficult times is through creativity. Especially when competition is high, visibility low, budgets tight, and operations costly, anyone who cuts back on creativity has backwards vision. My motto is:

“When the going gets tough, the tough get creative.”

You can quote me, Liane Sebastian, for that one.
But consider the comments of those more luminous than I:

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glass collection of Liane Sebastian“It takes as much courage to have tried and failed as it does to have tried and succeeded.”
—Anne Morrow Lindbergh

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glass collection of Liane Sebastian“I am not afraid of storms for I am learning how to sail my ship.”
—Louisa May Alcott

 

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glass collection of Liane Sebastian“If I had to live my life again, I’d make the same mistakes, only sooner.”
—Tallulah Bankhead

 

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glass collection of Liane Sebastian“Supposing you have tried and failed again and again. You may have a fresh start any moment you choose, for this thing that we call ‘failure’ is not the falling down, but the staying down.”
—Mary Pickford

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glass collection of Liane Sebastian“If you want a place in the sun, you’ve got to put up with a few blisters.”
—Abigail Van Buren

 

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glass collection of Liane Sebastian“Those who do not know how to weep with their whole heart don’t know how to laugh either.”
—Golda Meir

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glass collection of Liane Sebastian“Never give up. . . . A little money helps, but what really gets it right is to never, never—under any conditions—face the facts.”
—Ruth Gordon

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glass collection of Liane Sebastian“You may be disappointed if you fail, but you are doomed if you don’t try.”
—Beverly Sills

 

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glass collection of Liane Sebastian“If you obey all the rules, you miss all the fun.”
—Katherine Hepburn

 

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glass collection of Liane Sebastian Then there’s every mother’s favorite:
“Necessity is the mother of invention.”
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With so much wisdom praising the role of creativity, why is it so scary? Why don’t more organizations turn to it in time of need? Because it is like gambling. Astute business people know that success through new ideas comprises approach combined with timing and positioning. Witness:
Baking soda didn’t sell very well until positioned as a product to deodorize refrigerators. Now, every refrigerator boasts a box.
Tupper ware didn’t sell well in stores when introduced. It began to sell when demonstrated in a party/entrepreneurial setting. (It proves how people spend more when shopping together than they do when alone.)

Creativity is a lot about positioning. My old client, Howard Ecker, understands how to use this gambling dichotomy. He said:

“I try to say very outrageous things. Half of the time I’m right and then considered visionary. The other half of the time I’m wrong, but everyone forgets about those.”

The time to get the most creative is when the parameters are the tightest. Money, time, energy, and resources are all tight, but all together, these factors can leverage efficient and targeted ideas. The tighter the circumstances, the sharper the aim.

See “Idea Incubator 3: Necessary Creativity” for a self-seminar in how to apply these ideas.

Liane Sebastian, illustrator, designer, writer, and publishing pioneer

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One Response to “Creativity in Tough Times”

  1. Idea Incubator 3: Necessary Creativity « Idea Initiator Says:

    […] my ideas for applying these ideas to business: “Creativity in Tough Times” […]

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