Idea Incubator 22: Propelling Passion Daily


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glass collection of Liane Sebastian
For most creatives, there is a tug-of-war between what you want to do and what you have to do. Want-to-do is create or produce ideas. Have-to-do is sales, bookkeeping, and filing, and housekeeping. It is hard enough to balance between—but it is really sad when creative people don’t spend time being creative.

As an art director who has studied creative business models and methods, out of hundreds of designers, I have concluded that salaried staff designers spend 70-80% of their time on billable work. For a designer entrepreneur, it is only 10% of time spent pursuing creative approaches.

Minding the store is important to business. So time allowed for creative endeavors needs to be spent with wisdom. How can you make the most of your creative hours?

Rieva Lesonsky, entrepreneurial expert, knows how dancing to business music requires choreography chosen for best potential. When interviewed, she said:

“Find a business, or the thing about your business, that excites you. Build on that. The best overall joy in work will make a better company for you and everyone in it.”
—Rieva Lesonsky, contributor to Women who Win at Work

Life is too short not to do what you love. And the same with those you work with!

Ask these questions as a reality-check and way to focus passions so potential:

What parts of business do you most enjoy?
Identify your top three tasks.

What strengths does each task use that you most enjoy?

How can you build on what most excites you through greater use of your strengths?

What excites those you work with?
Consider the point-of-view of each co-worker, contributor, or colleague.

What parts of your work can only you do?

For each task, evaluate whether you must retain, if you can delegate, and if so, to whom?

How do the parts only you can do match up to what you most enjoy doing?

How can you increase the use of your joys, uniqueness, and the benefit of being in your business?

See  “Form a Creative Base,”also from Rieva Lesonsky.

See the developing series of Idea Incubators.

Liane Sebastian, illustrator, designer, writer, and publishing pioneer


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2 Responses to “Idea Incubator 22: Propelling Passion Daily”

  1. Idea Incubator 23: Relying on Resources « Wisdomofwork's Blog Says:

    Making the most with what you have means focusing resources creatively.

  2. Idea Incubator 24: Emotions as Creative Guideposts « Wisdomofwork's Blog Says:

    […] Editor” Use audience feedback to direct focus by uniting interests and needs. #22: “Propelling Passion Daily“  Ask a series of questions regularly to focus passion and do the right things with […]

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