Outward vs. Inward Dichotomy: how to write differently for blogs

tool theme for publishingpioneer

Although blogs are the most public form of publication, they are also the most personal. They tend to be the least crafted. And most are written to be read traditionally versus scanned. Great ideas are buried in mishmash.

The personal side of this blog are my pet peeves applied to blog keeping. From participating for several years in other blogs and now having one of my own, putting on my communication design hat, here are ideas in how to create an easy to read blog:

1. Keep word count short. It should not be longer than about three paragraphs or short enough to only require a one-click scroll.
2. Keep sentences short.
3. Scale the theme to a single topic.
4. Be debatable or inspire additional comments.
5. Take a bold or controversial position.
6. Test ideas in the blogosphere—to see what is popular and what debates discussion.
7. Use brevity. Don’t post a rough draft. Write one day, post the next.
8. Continually improve. If your entries lack frequency, take the blog down. Bloggers check 1) topic and 2) number of responses, and 3) how old the entry is. If it is really old, why should a reader bother commenting? No one is reading it.

There are millions of blogs and few get read. Those that do, however, can reach thousands of people. Content is King. If you aren’t committed to doing it well, you waste your time and leave a public black mark for all to see.

Commitment to a blog is major. Consider: if you spend one hour a day on blogging (or on doing ANYTHING), by the end of the year, you’ve devoted one entire month blogging (or performing whatever activity you’ve done for this time)!

What techniques do you employ to be an efficient but involved blogger?
Liane Sebastian, author of Women who Win at Work,

See other ideas in Women who Win at Work.

Liane Sebastian, illustrator, designer, writer, and publishing pioneer


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